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Adidas Campaign

Fictional campaign design for a new Adidas sports and fashion line called »New Dimension«. The concept and illustration style is based on the stereoscopic effect (yeah i know – old school) to offer the viewer a vey »haptic« and stylish way to take a look at the new products. There are many possibilities to make this a viral campaign: free 3D glasses all over town, enormous 3D billboards, editorial advertising, cinema advertising, QR-Codes with 3D-Message … *(3D glasses require (CYAN/RED))

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Magazine

Exhibition

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